Joshua Cross
Product Engineer delivering context-rich AI assistants, secure multi-tenant platforms, and cloud architecture.
I design and build intelligent systems that blend AI, thoughtful design, and full-stack engineering. My work spans AI-powered assistants, multi-tenant CRM platforms, real-time messaging systems, and cloud-native applications that support thousands of users safely and reliably.
From 0→1 proof-of-concepts to production-grade systems, I handle product ideation, architecture, user experience, development, iteration, and deployment.
I am driven by a simple belief:
Technology should continue to feel personal, safe, intuitive and deeply human– even when powered by advanced AI
Tech Stack
My Journey
2012
The First Build
I launched a ticketing platform for my live events company before Eventbrite went mainstream. Competitors (Ticketfly and Ticketmaster) charged administrative fees and had 1,000 ticket minimums requiring advanced purchase. By building my own platform, I was able to yield a higher net-profit while keeping costs at a minimum for customers. This was my first professional experience designing software that solved real business problems.
2015-2018
Graduated Belmont University (BBA Music Business + Audio Engineering Technology)
🎧 My love for music, technology, and business continued, going back to school for Music Business and Audio Engineering where I learned storytelling through sound.
2019-2021
Trust Accelerator — Workflow Automation & Apps
I helped automate podcast production and created a PWA to centralize communication, asset management, and operations.
Traffic & Funnels — Systems, Funnels & Product Thinking
I became a data-driven marketing technologist, building hundreds of sales funnels, lead-generation systems, automations, and growth products.
Graduated Vanderbilt University - Owen Graduate School of Management
During this time, I graduated from my post-bach program at Vanderbilt University - Owen Graduate School of Management and Engineering in software development and cybersecurity.
2021-2023
Primary Residential Mortgage (PRMI)
Engineered marketing pipelines and automation, sales funnels, lead magnets, and mobile and web apps that helped generate over $55MM+ revenue.
2022-2025
Robyn — AI Assistants, Multi-Tenant CRM & Real-Time Platforms
As part of a two-person development team inside an innovation studio in the fertility & maternal-health space, I:
- Architected multi-tenant CRM platforms
- Built real-time messaging systems and automated workflows
- Developed AI-powered assistants trained on contextual client data, internal resources, and tens of thousands of real conversations
- Shipped embeddable widgets driving 100+ signups/day
- Supported the launch of a fully autonomous AI Doula for pregnancy and postpartum care
This is where I fell in love with product engineering — solving human problems with AI-powered systems at meaningful scale.
What I’m Building Now
I’m currently exploring:
- AI clone of myself for engineering workflows and automation
- Developer playbooks and pipelines powered by local LLMs (LM Studio, Docker Model Runner)
- Context-engineering frameworks for safer, more personal AI experiences
- Modern, cloud-native system patterns for scalable SaaS products
I’m becoming the kind of product engineer who can build an idea from “sketch on a napkin” to “scalable, revenue-producing product.”
What I Want Next
I want to help build the next generation of AI-driven products — ideally inside a high-velocity, mission-driven companies — while eventually founding my own company that merges design, engineering, and empathy at scale.
Beyond Tech
When I’m not building, you’ll find me:
- Hiking or snowboarding with my wife, Jordan
- Exploring farm-to-table restaurants and local markets
- Working on endless garden projects
- Writing music
- Walking my dog, Nova
These moments fuel the clarity, creativity, and balance I bring into my work.
Interested in Collaborating or Hiring?
I’m open to roles, partnerships, and product collaborations where engineering meets storytelling.